Case Study


Shelyna Brown




Service Provided

Brand Intensive
Website Intensive
Presentation Intensive
Course Worksheets Intensive



Business Launch
• Book
• Course
• Coaching
• Speaking

Business oppportunity

Shelyna was transitioning from her career as a judge to that of a coach, after authoring her book, Preside. She needed a brand to launch her new business of writing, coaching, speaking, and delivering a digital course.

Brand Intensive | Two-Day Intensive

Verbal Story

• Ideal Client Persona
• Vision Statement
• Mission Statement
• Brand Statement
• Tone and Voice
• "My Story"

Visual Story

• Logo
• Color Palette
• Fonts
• Iconography Style
• Photography Style

Shelyna's Ideal Client Persona

Maya was raised in a traditional faith-based family and community. She is in her late 30’s, and is well-educated with an MBA. She has excelled in her career and has worked her way up to be the youngest executive at her company. She is faithful to her church and spends much of her free time and resources there. She consistently struggles with her relationships, as well as her weight.  Maya is open to learning and growing but rejects anything that she deems is not biblical. She has several limiting beliefs around what she can or can’t do, have or become, often feeling helpless, because she believes everything she has (or doesn’t have) is God’s will and she is powerless to change it.

Shelyna's Brand Statement

I guide accomplished women of faith from being simply Spectators of their lives to being empowered Stewards through Preside: my step-by-step process of designing and directing every area of life to create freedom and abundance

Vision Statement

To Guide Believers To A Life Of Freedom

Brand Position

Discover | Become | Preside

Transformation Promise

Spectator to Steward


Preside Over Your Own Life — Get In Touch

Website Intensive | Four-Day Intensive

Design, Copywriting, and Build on SquareSpace

• Home Page
• About Page
• Book Page
• Course Page
• Coaching Page
• Speaking Page
• Contact Page

Home Page

About Page

Book Page

Coaching Page

Course Page

Speaking Page

“Stephen, you are AMAZING!  I am over the moon with what you have created for me. I feel like I can conquer the world! Thank you!”


Shelyna Brown  |  Founder of Preside With Shelyna  |  San Francisco, CA

©2022 Stephen Larmer. All rights reserved.