On a historic mountainside in Valley Forge—a suburb of Philadelphia—in a 200-year old home that my partner, Kimm and I renovated, we ran a design studio for 25 years serving Fortune 100 clients and non-profits, creating brands, websites, marketing materials, and collateral for both print and digital.

Along the way, about 15 years ago, I started two other side ventures that were aiming to be impactful, enterprise-level companies. The drive to see them succeed was anchored in my desire to create financial freedom, as well as more free time in my schedule. However, between managing our current client base and pouring myself into the new ventures, I, ironically, found myself averaging 16-hour days, six to seven days a week. I kept telling myself that this was all a part of the goal to serve my family, but the reality was, I was losing my 25-year connection with Kimm and our five children. I was constantly stressed and defensive, while trying all sorts of the latest marketing tactics, only to find that none of them were the solution I needed. As the years passed, constantly forcing myself to be someone I wasn’t brought me further away from my authentic self.

After way too long of playing that game and still not seeing results, and at the resilient encouragement of my amazing wife, Kimm, I realized at the heart of it, was the need to stop everything I was doing, look inward and get the coaching I needed to help me make a dramatic mindset shift, align myself with who I truly am and embrace my purpose.

When I began the process of living beyond my limiting beliefs and reconnecting with my authentic self, I knew my vision and purpose was to help others live authentically as well. Now, my source of fulfillment (true success) is to build other’s brands by crafting their Brand Story, both verbally and visually, creating the clarity and confidence necessary so they can get out there, share their genius, crush their revenue goals, and impact the lives of others!