The Brand Blind Spot Scorecard
FREE RESOURCE
Discover the gaps that are holding you back from standing out, attracting premium clients, and showing up as the coach you truly are
You’re doing powerful work. But your brand still feels off.
You’ve grown. Your message has deepened.
But somehow… your brand isn’t landing.
Not in the way you know it could.
That disconnect?
It’s not about your logo or your Instagram bio.
It’s deeper—and it’s fixable.
This simple scorecard helps you spot what’s quietly costing you clients, clarity, and confidence—so you can finally realign.
What You’ll Get
A clear picture of where your brand is out of sync
A breakdown across 4 categories: Clarity, Alignment, Distinction, and Confidence
12 powerful questions to help you name what’s really been holding you back
A personal score—plus insight into what that score means for your next move
A clear path forward (without needing to burn everything down)
Why It Matters
Most coaches don’t fail because they aren’t good at what they do.
They fail because their brand doesn’t reflect the truth of who they’ve become and clients can feel it.
You can’t fix what you haven’t seen.
This scorecard helps you see it.
Download the Brand Blind Spot Scorecard
It’s free. It’s honest. And it could unlock everything that’s been stuck.
HI, I'M STEPHEN,
On a historic mountainside in Valley Forge—a suburb of Philadelphia—in a 200-year old home that my partner, Kimm and I renovated, we ran a design studio for 25 years serving Fortune 100 clients and non-profits, creating brands, websites, marketing materials, and collateral for both print and digital.
Along the way, about 15 years ago, I started two other side ventures that were aiming to be impactful, enterprise-level companies. The drive to see them succeed was anchored in my desire to create financial freedom, as well as more free time in my schedule. However, between managing our current client base and pouring myself into the new ventures, I, ironically, found myself averaging 16-hour days, six to seven days a week. I kept telling myself that this was all a part of the goal to serve my family, but the reality was, I was losing my 25-year connection with Kimm and our five children. I was constantly stressed and defensive, while trying all sorts of the latest marketing tactics, only to find that none of them were the solution I needed. As the years passed, constantly forcing myself to be someone I wasn’t brought me further away from my authentic self.
After way too long of playing that game and still not seeing results, and at the resilient encouragement of my amazing wife, Kimm, I realized at the heart of it, was the need to stop everything I was doing, look inward and get the coaching I needed to help me make a dramatic mindset shift, align myself with who I truly am and embrace my purpose.
When I began the process of living beyond my limiting beliefs and reconnecting with my authentic self, I knew my vision and purpose was to help others live authentically as well. Now, my source of fulfillment (true success) is to strategically guide mission-driven Coaches from unknown to revenue flow with clarity and ease, through a proven, accelerated process, that builds a Brand in alignment with their true self— so they can get out there, share their genius, crush their revenue goals, and impact the lives of others!
